About

FINE CHAOS is a Danish trademark founded in February 2021 by Creative Director Marc C. Møllerskov. The oxymoronic wordplay ’FINE CHAOS’ perfectly describes how objects in the ever-changing contemporary society can be perceived in two completely different ways.

FINE CHAOS strives to be an androgynous brand, celebrating everyone regardless of sex, gender, or religion — a value ingrained in every fiber of its universe and community.

 

’DEEPER THAN QUALITY’
The central ideology for the brand is to integrate value into every garment, summarized into three elements: Longevity, Storytelling and confident expression.

FINE CHAOS garments aren’t designed to be worn-down & devalued after a few uses. On the contrary, FINE CHAOS’ production techniques enable usage to build upon the garment’s aesthetic with each wear through fraying patches, or multi-functional, customizable hardware and more.

The main component of every collection and garment is storytelling conveyed through references, artworks and silhouettes. Inspiration to writing 30-page script depicted in fashion films. Through these elements we set a visionary foundation for each collection, intriguing our community and audience.

FINE CHAOS values relationships, inviting members of our global community to model at editorials, partake exclusive showcases with designers, and experience eerie runway shows and parties with over 700 guests. These are all experiences where every community member has an equal opportunity to participate.

RESPONSIBILITY
At FINE CHAOS, we believe companies should earn the right to call themselves sustainable. Most companies haven’t earned this right. True sustainability requires implementing circular systems in every supply chain link.

As a small independent label, we are not there yet. However, we have green ambitions and strive to implement sustainable practices wherever possible. FINE CHAOS stands on solid knowledge of sustainability and circularity in the fashion industry, considering our footprint on the planet and its inhabitants. We see sustainability as a natural part of fashion production and design, not just a branding opportunity.

We commit to transparency, traceability and trust in our supply - and grow through honest partnerships.

 

COMMUNITY
From hangar parties, clubs, and warehouse raves - to being the official apparel supplier for the biggest Copenhagen Festival, Distortion, FINE CHAOS creates experiences. Every month, FINE CHAOS hosts parties at various venues in Copenhagen and worldwide, including pop-ups and weekend raves with stockists. This is further expressed through collaborations with globally renowned DJs, to create a limited edition vinyl record.
Events serve as another touchpoint for our community and introduce new people to the brand’s universe. The energy we put into events gives back to our community and fosters consumer co-creation through discussions on improving the brand. This establishes a strong sense of belonging — being a fashion brand is all about the experience