About

FINE CHAOS is a Danish trademark founded in February 2021 by Creative Director Marc C. Møllerskov. The oxymoronic wordplay ’FINE CHAOS’ perfectly describes how objects in the ever-changing contemporary society can be perceived in two completely different ways.

FINE CHAOS strives to be an androgynous brand, celebrating everyone regardless of appearance, sexual orientation, gender, or religion — a value ingrained in every fiber of its universe and community.

 

’DEEPER THAN QUALITY’
The central ideology for the brand is to integrate value into every garment, summarized into three elements: Longevity, Storytelling and confident expression.

FINE CHAOS garments aren’t designed to be worn-down & devalued after a few uses. On the contrary, FINE CHAOS’ production techniques enable usage to build upon the garment’s aesthetic with each wear through fraying patches, or multi-functional, customizable hardware and more.

The main component of every collection and garment is storytelling conveyed through references, artworks and silhouettes. Inspiration to writing 30-page script depicted in fashion films. Through these elements we set a visionary foundation for each collection, intriguing our community and audience.

FINE CHAOS values relationships, inviting members of our global community to model at editorials, partake exclusive showcases with designers, and experience eerie runway shows and parties with over 700 guests. These are all experiences where every community member has an equal opportunity to participate.

COMMUNITY
From hangar parties, clubs, and warehouse raves - to being the official apparel supplier for the biggest Copenhagen Festival, Distortion, FINE CHAOS creates experiences. Every month, FINE CHAOS hosts parties at various venues in Copenhagen and worldwide, including pop-ups and weekend raves with stockists. This is further expressed through collaborations with globally renowned DJs, to create a limited edition vinyl record.
Events serve as another touchpoint for our community and introduce new people to the brand’s universe. The energy we put into events gives back to our community and fosters consumer co-creation through discussions on improving the brand. This establishes a strong sense of belonging — being a fashion brand is all about the experience.

RESPONSIBILITY

We recognize that fashion, in its current state, is unsustainable. At FINE CHAOS, we are committed to challenging this reality through considered design and conscious choices.

We work exclusively with monofibers, ensuring that every garment can seamlessly enter a closed-loop system of usage and recycling—no mixed materials, no unnecessary waste. Our fabrics are dyed using the most environmentally responsible methods, and we prioritize certified organic cotton as a cornerstone of our materials.

Sustainability, however, is not just about materials—it’s about redefining value. A core pillar of our design philosophy is embracing imperfection, destruction, and wear as intrinsic elements of beauty. Clothes are meant to be worn, to evolve, to carry the traces of time. Our ‘Fear the Dome’ T-shirt, for instance, is intentionally designed with hems that distress progressively, revealing their character through movement and use.

To further minimize waste, we offer repair services for any unintended damage, reinforcing the idea that garments are made to last, not to be replaced.
We never reproduce items—when they’re gone, they’re gone. However, pieces previously marked as sold out may occasionally resurface due to returns, inventory updates, or other adjustments - so keep an eye open. 

For further inquiries about our sustainability approach or operational practices, feel free to reach out at support@fine-chaos.com.