As the first fashion house to take Yu-Gi-Oh! on the Runway, our vision has been rooted from the beginning.
" Elevated beyond simply product "
What started from pure passion for a game has turned into our most well-received collection yet– from the Copenhagen Fashion Week Runway to the Yu-Gu-Oh! World Championships in Paris.
Fully sold out online in less than 48 hours, FINE CHAOS aims to create value not only by bringing Yu-Gi-Oh! to the runway, but by staying true to its essence: curating as collector’s editions.
SUMMONING Yu-Gi-Oh! x FINE CHAOS - THE SECOND RECUEIL ...
As the first fashion house to take Yu-Gi-Oh! on the Runway, our vision has been rooted from the beginning.
" Elevated beyond simply product "
The sincerest thank you to everyone who visited the FINE CHAOS Pop-up during the 2025 Yu-Gi-Oh! World Championships in Paris.
With the first t-shirt selling out in just 24 hours, the response was incredible – but nothing was quite as surreal as seeing so many duelists in the venue battling in the Dark Magician t-shirts, hoodies, and 'Fallen of Albaz' pendants.
Your energy and support made it unforgettable – and as an emerging brand, this is the purest motivator for our team.
From the runway at Copenhagen Fashion Week to a different kind of stage, FINE CHAOS brought Yu-Gi-Oh! to the private launch event at Musée Carnavalet in Paris.
New runway looks were reimagined and presented live in front of Yu-Gi-Oh! creators, KOLs, and Konami itself.
“As a collector with over 62,000 cards, Yu-Gi-Oh! has been part of my life since childhood. To work now with the very universe that shaped my imagination is both surreal and inspiring,”
“This collaboration is about more than clothing — it’s about unlocking and combining worlds.”